Killing cravings one taco at a time! El Jefe specializes in redefining authentic Mexican Cuisine and was looking for a food truck wrap.  Chef miguel’s love for food started at a young age. By only 12 years old Miguel was working in his father’s small restaurant in Irapuato, Mexico. Miguel’s restaurant experience continued to grow and he now has over 25 years of experience in many well-known restaurants throughout the Twin Cities.

The food truck was something we wanted to really bring a unique Mexican flair. We were inspired by the day of the dead and wanted to implement some nice bright colors as accents.

They came to us with an idea and we brought everything to life. Bright Cyan, Magenta and Lime green colors shine across the design. El Jefe is bright and bold and hard to miss coming down the road, with a giant skull candy skull on the hood and front looking at traffic as it passes them by.

Using food elements as icons we wanted to keep the design simple and bold. We printed to a 3M premium vinyl and used a 3M high gloss laminate to protect the wrap. The dark background with bright colors really set this truck apart, and truly make it a one of a kind.

If you cannot track down their truck you can try out some of their amazing food at their restaurant El Jefe Cocina & Bar in Minneapolis.